Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer Review

My third post to the Too Faced Blogger Darlings set review. I've moved on from my Urban Decay Eyeshadow Primer when I finished the tube and searched around for a paraben-free eye primer and came across Too Faced's Shadow Insurance Anti-Crease Eye Shadow Primer. Let's see how this fares on it's own and compared to Urban Decay.

Production Description from Official Website


What It Is: 
Your full coverage insurance policy against all fading, creasing and smudging. Our skin-soothing formula evens out skin tone and smoothes fine lines to create a perfect canvas for shadows. Color is intensified and locked down until you take it off. 

More To Love: 
  • Unique Binders: Volatiles lock down eye shadow pigments for amazingly long wear. 
  • Versatility: Use with powder or cream eye shadow products. 
  • Fights Fading: Anti-creasing formula holds eye products in place by securing a barrier between the oils of your skin and your makeup. 
  • Concentrated: The size of a rain drop covers the entire lid.

**Paraben-free

Two Faced Poreless Face Primer Shadow Insurance Anti-Crease Eye Primer
Blue tube on the right is the Shadow Primer. It's the mini version with 0.17 oz. vs the full size at  0.35 oz. The squeeze tube is pretty handy as you can get every last bit of primer out of it if you really wanted to by cutting the tube in half.


Shadow Insurance Anti-Crease Eye Primer Product Color SwatchShadow Insurance Anti-Crease Eye Primer Product Color Swatch
The primer is beige in color. It'll probably blend right into your skin tone leaving a bit of a sheen (right).



Shadow Insurance Anti-Crease Eye Primer Use makeup look
This photo was taken after a full 12 hour day. You can't see it too well in the photos but look carefully on my right (your left) eye and you should see half of a line starting from the corner of my eye. That's where my fold is and that's where creasing happens. Most people will find their shadow creases at the fold so this is nothing out of the ordinary and the primer does enhance eyeshadow colors as you would expect.

So how does it compare to Urban Decay's Primer Potion? Urban Decay ultimately has better anti-crease performance. Shadow color enhancement is pretty much the same but their product irritates my eyes. The shadow sticks right onto the primer which is a good thing but somehow I find it hard to blend eyeshadow a lot of the times which makes mistakes harder to correct as well. Their primer also does not work well with my Covermark liquid foundation. The two do not blend and creates a mess if they overlapped even a bit. ugh!

Too Faced on the other hand may not hold up for as long against creasing but this doesn't really bother me. I still got through a normal 10 hours day fine.Their primer is also easier to work through when I apply eyeshadow and the formula is paraben-free! My foundation blends into primer without any issues. If that isn't enough, they are also cruelty-free, meaning they don't test on animals. I can give up some performance for all of the above. Now if only they could put out nearly all-natural products, I'd be a customer for life. :)

I don't recommend Too Faced's primer over Urban Decay's based on performance but I do care that companies go the extra mile to be a socially conscious company. Not using parabens or testing on animals makes product research and development more costly and time-consuming. Two Faced has gone this extra mile and still managed to put out a primer that rivals Urban Decay's top-rated product. It's far from being a natural product but it's definitely a solid step forward so I am highly recommending Too Faced's Shadow Insurance Anti-Crease Eye Shadow Primer.

Retails for $20USD
Where to buy: Two-Faced online and locally.

Other Reviews from Two Faced Blogger Darlings:

Too Faced Primed & Poreless Skin Smoothing Primer Reivew

Too Faced Better Than Sex Mascara Review

Too Faced Chocolate Soleil Matte Bronzer and Blogger Darlings Review


Ingredients:

Net Weight:
0.35 Oz. (Metric: 11g)

Ingredients:
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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